9 Rules Bartenders Use To Get Repeat Customers At The Bar

Remembering your customers' names, favorite drinks, and favorite topics of conversation will help you build up a large regular following of customers because everyone wants to feel important, and when you remember a customer he is motivated to remember you. Your remembering is an important first step toward being a "friend" who deserves his business. The opposite also applies. Forgetting a customer, or his wants, can make him an ex-customer.

Memory development should be approached as a skill, such as typing or golf. You learn faster if you can take advantage of other people's experience, and practice the methods proved successful until they become easy and automatic.

Here are the 9 easy steps for remembering your customers:

1. Decide right now that you want to remember better. If you're poor at it now, get to be fair, get good. etc.

2. Make sure you get the name right. If you have the slightest doubt, as the person to spell or pronounce it for you.

3. Use the name as soon as possible (in the conversation, if possible); write or think it if necessary.

4. Glance back at the person a minute or two later and test yourself.

5. Find a "meaning" in the name. Is it similar to another name your know? Does it sound like some other object or word? Can it be related in some way to anything you are familiar with?

6. Find "meaning" in the face. Look for distinctive features such as a small nose, thick lips, square chin. etc. Are you reminded of a person you know, a public figure, an animal, etc.?

7. Try to associate the meaning you found in the name with the one you found in the face: for example, if you met a Mr. Lake with large ears, you might picture a lake running out of his ears.

8. Review at regular intervals in your mind's eye everyone you've met — 3 times the first day — once a day for a week — and once a week for a month after that.

9. Review persons by writing down their names, or by where they we're sitting, or by types (sex, age, etc.)

Tips and techniques learned at bartending schools such as the National Bartending Institute should not be forgotten when working at the bar. When remembered, a bartender can double income instantly.

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The National Bartending Institute is a private hospitality school devoted to the training of personnel for the bartending profession in the Atlanta Georgia area. More about the school can be found at www.nationalbartendinginstitute.com

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