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Recommend telemarketing to many small business owners and managers and you are likely to see worry, doubt and panic. Many of them mix up telemarketing with telesales. Telesales is associated with the cold-calling, pressure tactics used by some companies to sell everything from insurance to kitchens and garden furniture. The correspondence between telemarketing and telesales is that they both use the telephone to make contact with a prospect. Here are 6 reasons why you should be using telemarketing in your small business . 1. Appointment finding - the fundamental role of marketing is to generate opportunities for your sales team. The best opportunities stem from face to face meetings. Telemarketing is proven to deliver qualified appointments with pre-qualified decision makers. In creating your meetings a prime telemarketer will have had many contacts with your prospects' decision makers. They will have built up a relationship and set expectations so that your appointments are prepared for maximum results before you get to meet the client. 2. Lead generation - telemarketing for lead generation is a less in-depth process than appointment making. The aim is normally to contact a prospect, create interest in your services and capture contact details for you to pursue. Following up on these leads is your responsibility. 3. Database building and cleansing - many companies have built large prospect databases. Current data protection legislation means that you must keep this data up to date or delete it. Telemarketing is a quick, cost-effective way to keep your database up to date. The odds are you will gain a few leads and appointments along the way. 4. Follow up - following up on every lead is vital. In the normal course of business just about every one of your team will make contacts and maybe receive enquiries about your company. Every such contact is manna from heaven. Following up every contact has been shown to improve sales in every company that systematically applies itself. Telemarketers can provide a truly professional service in contact follow-up further multiplying the benefits of following up. 5. Customer Information - Telemarketing to people who already buy and like your products is an excellent way to inform them of all your products and services. 6. Customer reactivation - reactivating old customers can often be as simple as asking them why they have left. Telemarketing is a quick tool to make contact with clients as soon as they stop being clients. Often that is all that is needed. Give it a try. There you go. Six ways you can use telemarketing to boost your profits. And telemarketing can be amazingly cost-effective. Telemarketing is the ultimate small business opportunity. All you need is a telephone and some confidence. You can instantly set up as a telemarketer. And if you are any good you can quickly use telemarketing to sell your own services. Not surprisingly then, there are thousands of small telemarketing businesses - many of them absolutely excellent. There are, of course, others that are not so good. With that much competition you can get some outstanding telemarketing services for a very reasonable price. Your challenge is to identify the ones that are right for you.
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