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Ever since Janet Jackson’s infamous slip during her super bowl performance with Justin Timberlake, the word “Wardrobe Malfunction” has been a household word. Merely invoking the term in connection with any live sporting event or reality show will bring web servers rushing to search engines with fervent zeal. But could the phenomenon of “wardrobe malfunction” be in use right now as a targeted marketing ploy on a major network show? Buddytv sure thinks so. In the article “Dancing with the Stars and Wardrobe Malfunctions: A Conspiracy Theory”, Buddytv posits that timed Wardrobe Malfunctions may very well be the key to the show’s success. The author goes on to draw the unmistakable parallel between the timing of these slips and the raises in the ratings. But surely there must be more to it than that? Right? Dancing with the stars from the beginning was practically begging for a wardrobe malfunction. Many of the outfits the female contestants wore left very little to the imagination. If you watched the show from your peripheral vision, you might think they were frolicking around naked anyways. The show got plenty of attention for its skimpy costumes, reveal leg raisings, and sultry pairings. It’s hard to imagine that a slight bit of flesh would exacerbate that reputation. None-the-less, the evidence is compelling. In the beginning, Dancing with the Stars was a z-list oddity. A reality show that seemed dead before it aired. As time went on the list of celebrities connected to the show and the ratings it received proved otherwise. Today, Dancing seems poised to shortly infringe on American Idol numbers. Wardrobe malfunctions or not, the show is one to keep an eye on.
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