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If you manage an international e-business you already know that the most vital issue for marketing your business to countries throughout the world is to be able to touch your potential customers with their own native language. This guide is being written to aid you on reaching potential customers from the Islamic Republic of Iran – an extremely new market. To do this you must consider localizing your products/services to the following languages: Persian (Iranian Farsi), Afghan Farsi (Dari), Afghani Pashto, Tajik, Kurdish and Iranian Turkish. Persian (Iranian Farsi) is the national language of the Islamic Republic of Iran with over 80 million residents speaking this language throughout the country, so no need to be concerned about the other languages because only 1% of the Iranian People speak them. A very un-reached market: Iran Iran has faced several economical and political embargos since the Islamic revolution in the 70’s and only few businesses have made their way to the Islamic Republic of Iran because of this embargo. But now after 29 years there is a chance for these products to come to the Islamic Republic of Iran and show up at an un-reached and new market. Persian (Iranian Farsi) Linguists: There are various translation companies and freelance translators out there who offer quality translation services from and into Persian (Iranian Farsi). Most agencies provide English to Persian (Iranian Farsi) localization services while few also provide services in other languages such as Arabic, German, French, Dutch, etc. When seriously seeking such translators/agencies make sure you concentrate on the quality of the work. If you don’t receive quality localization services then you are not likely to achieve your goals. Don’t require quality localization services? If not you can also use free online localization services from online content translators such as Parsian or other online translators on the web. You can also consider buying offline freeware such as Fars Translator. These translation freeware are useful if you are not looking for very high quality localization services. How can I find these translation agencies? Quite simple! Go to Google and do a search for the terms “Farsi Translation”, “Farsi Translators” or “English to Farsi Translation” replacing English with your source language. You will find a various number of websites which offer the services you are seeking and you can judge which meets your requirements. You can also go to translation directories on the web. The best of these online directories are TranslatorsCafe, ProZ, Gotranslators and Translatorsbase. ProZ is one of the largest translation directories and you can easily seek tens of translation agencies for each language combination in their list of translation agencies/freelance translators. ProZ lets you chose whether you want to look for a translation agency or a freelance translator. Freelance linguist or translation agency?! Freelance translators offer lower prices than translation companies do, but if you are seeking a reliable source for quality translation services, then better chose a translation agency. Who can you accuse if the work done is not up to the standards? With freelance translators, the answer is ”nobody”, but translation companies will provide you with a sealed agreement which will insure that the quality of their delivered job will meet your requirements. Conclusion: If you are seeking an extremely new market to sell your products or services, you won’t find any better than the Islamic Republic of Iran – a 3rd world country which is growing fast. To reach this new market you will need to localize your products to Persian (Iranian Farsi) with the aid of translation companies or freelance translators providing Farsi translation services.
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Ali Gerami is an experienced freelance Farsi translator and the project coordinator of Farsi Translation Services Inc. He is involved in many translation communities throughout the world, i.e. the Translatorsbase translation community.
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