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If you manage a worldwide internet business you already know that the most important issue for promoting your business to nations throughout the world is being able to touch your potential customers with their own mother tongue. I am writing this article to guide you on reaching potential customers from Iran – a very new market. To achieve this goal you must consider translating your products/services to the following languages: Persian (Iranian Farsi), Afghan Farsi (Dari), Pashto, Tajik, Kurdish and Turkish. Persian (Iranian Farsi) is the national language of Iran with over 70 million people speaking this language throughout the nation, so no worries about the other languages as about 1% of the Iranian People speak them. An extremely NEW market: Iran Iran has encountered many political and economical embargos since the Islamic Revolution and only some businesses have made their way to Iran because of this embargo. But now after 29 years it is time for these businesses to come to Iran and show up at an un-touched and very new market. Persian (Iranian Farsi) Translators: There are various translation companies and freelance translators in the world who provide high quality translation services from and into Persian (Iranian Farsi). Most translators provide English < > Persian (Iranian Farsi) localization services while some also provide services in many other languages such as Dutch, German, French, Arabic, etc. While seriously seeking such translators/translation companies pay attention to the quality of the work. If you don’t receive high quality localization services then you are not likely to succeed. Don’t require high quality translations? Then you can also utilize online localization services from internet content translators such as Parsian or other internet translators on the net. You can also consider purchasing offline freeware such as Fars Translator. These translation freeware are useful if you are not looking for standard quality translations. How to find these transaltion companies? Quite simple! Go to Google.com and perform a search for the keywords “Farsi Translation”, “Farsi Translators” or “English to Farsi Translation” and replace English with your primary language. You will surely find a various number of websites which provide such services and you can judge which is better. You can also visit translation directories on the web. The best of these directories are TranslatorsCafe, ProZ, Gotranslators and Translatorsbase. GoTranslators is one of the largest translation directories and you can easily find tens of linguists for each language pair in their list of translation agencies/freelance translators. GoTranslators lets you chose whether you want to look for a translation agency or a freelance translator. Freelance linguist or translation agency?! Freelance translators offer lower rates than translation companies do, but if you are seeking a legitimate source for high quality localization, then better chose a translation agency. Who can you accuse if the work done is not good? With freelance translators, the answer is ”nobody”, but translation companies will offer you a sealed agreement which will insure that the quality of their delivered job will meet your needs. Conclusion: If you are seeking a very new market to sell your products or services, you won’t find any better than Iran – a third world country which is rapidly growing. To reach this market you must localize your products to Persian (Iranian Farsi) with the help of translation companies or freelancers offering Farsi translation services.
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Ali Gerami is a professional freelance Farsi translator and the project coordinator of Farsi Translation Services Inc. He is involved in many translation organizations throughout the world, i.e. the ProZ translation community.
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