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If you listen to today's songs on the internet, you will hear a wide variety of songs and beats. You even nowadays hear r&b artists singing over hip hop beats, and rappers rapping over r&b beats! The two genres are blending a lot in today's music. One of the mistakes that many underground rap artists make is, they are too concerned about being what they call "real," as in being gangsta or hard. It seems like they are more concerned about being tough than they are about selling records and making money. So they use only beats that are hard and "gangsta" sounding. They only talk about shooting and killing over these hard rap beats. It's ok for them to do this, if this is what they want, but every song on the project can't be that way if they want to become an international, top-selling artist. If you want to get your music on the radio, and on BET or MTV, you have to have at least a few singles, that appeal to different audiences. A lot of rappers don't do this, and they miss out on a whole entire market of possible customers! The goal is to capture the attention of these people through mass media such as the radio and tv, so that they will pay for the album. Once they buy the full cd, they will then have access to the rest of your different styles. Keep This in Mind: People in the streets will copy your record! Listeners from the Radio and T.V. will most likely pay for your CD! Which one do you think will get you to Platinum Status Quicker? My artists are going to sell 200,000+ CD's this year! How about you? So the point is, if your goal is to capture as many sells as you can, then you have to create songs that everybody can listen to. You shouldn't make songsonly for the gangstas unless that's as far as you want your music career to go. You have to make music for the streets, the parties, the radio/tv, and for the ride. That way, you can receive listeners and money from all of those different markets, instead of just from the gangstas. Today's barrier-breaking music has one thing in common: No matter how stupid it may sound, it is catchy. Even though I am a true musician and sometimes don't want to accept it, it is the truth. Don't believe me? Listen to Laffy Taffy! It may get horrible ratings from a lot of artists, but the girls love it, and it sticks with you. Think about it: How many times have you talked about it with someone since the crazy song came out? How many times have you heard and listened to it when it came on the radio just to try to figure out how stupid it was?
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Aaron B is a full-time music composer in most types of music, & also the founder of AaronBeats.com, where singers and rappers can find hip hop beats, r&b beats, and rap beats, and MusicIndustryTools.com
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