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You can learn how consumers have cut the price of gas to unheard of levels. 89 cents was what one consumer paid, while $1.09 was what another paid. They applied to their gas purchases the same ideas they used when they purchased other items. This is how. In Cleveland, Marion Charvat paid $1.09 a gallon when she filled up. She filled her Volkswagen Jetta for only $12.45. In that same time period Kellie Courtney paid only 89 cents per gallon of gas. How could they pay such a low price for gas? They were able to pay those low prices because they used the same principles that all smart consumers use. The reason that those consumers, Marion and Kellie, could purchase gas at those prices is because they bought gas like they would buy any other item. They found a frequent buyer program that enabled them to lower their gas price. They shopped around and they found a way to buy gas at a place that had the absolute lowest price. They found it at Giant Eagle markets,a chain of supermarkets. This grocery chain has stores in Ohio, Pennsylvania, Maryland and West Virginia. A new addition to the frequent shopping program at Giant Eagle is called Fuelperks. It provides the consumers discounts on gas at Giant Eagle's own gas stations, the Get-Go chain. Shoppers get a 10 cent price reduction per gallon for one tank fill up for every $50.00 of purchases in Giant Eagle stores. If one purchases $100.00 of items a 20 cent reduction is earned. $500.00 of purchases gets $1.00 off a gallon. If a consumer spends enough in the stores it is possible to get gasoline for free. A large family that may buy great amounts of food every week could find itself with big discounts in just a few weeks. The price of gas for them will be much lower because of the discount they earned. Giant Eagle grocery prices are competitive as are their gas prices so the savings are real. What if you don't have a Giant Eagle store where you live? You can still apply the same principle to the way you approach buying gas and still find yourself with significant savings. You need to be a price conscious buyer. You need to do your research. If you approach your buying gas the same as other items that you buy you can save. Look for the lowest prices for gas as you would look for the lowest prices on other items you buy. Look for frequent shopper deals in your area that might include savings on gas. Where ever you see a pump be sure to look for gas discounts and frequent buyer programs . Many gas stations now have frequent buyer programs that are new. Other places to look for bargains are places in your locale that are new to selling gas. In order to remain competitive a lot of stores that had not done so in the past have started selling fuel. This new competition has forced many convenience stores that sell fuel to start offering frequent buyer programs of their own. Those programs can help drop your gas costs. In addition, numbers of stores that never sold fuel before are now offering gasoline. As in the case of Giant Eagle they understand that lower gas costs is a way to increase traffic in their stores. As a result you have more ways to lower your gas costs. Last year, more than 60% of new stores included gas pumps. That is in contrast to only 18% the previous year based on information from the Food Marketing Institute. As they start offering gas to you as a loss leader to get you into their stores, you can get lower prices on gas. The mega retailers are another place you should look for bargains. As in many areas Wal-Mart / Sam's Club are jumping into the gas business big time. The VP in charge of fuel for Wal-Mart says he is looking to extend Sam Walton's marketing strategy to gasoline by building gas stations at every Sam's Club throughout the country. In his view, putting in pumps should be "standard practice. It just fits our business model: we want to bring everything [to consumers] at the lowest price." Comparison shop all the time. Look for discount fuel programs at places like big box retailers or grocery stores. Always watch for low prices and deals. Approach gas like other commodities you purchase. Locate the outlets that have the program you deem the best for you. If you do this, you could find yourself filling your car up and only paying 89 cents per gallon.
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Scott Siegel has written a 143 page book of automotive industry insider secrets on saving gas and money at the gas pump. Visit us to learn how you can lower your gas costs. Find out how to save gas and money. You can get a unique content version of this article.
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