Managing PPC - Visitor Value?

For online marketers to make big money they have to have the websites with the highest visitor value. Which is the average sales value of the clicks they get.

When you grow your visitor value, it means more money getting deposited into your bank account. Plus it means more affiliates and joint venture partners will come seek you out because you can advertise more aggressively and pay more money to everyone.

Every business and every industry has a basic measure of success. Retail is real estate, and the real estate in your local mall is leased on a square-footage basis, so in retail sales the measure of the store's success is sales per square foot.

You buy your traffic from Google by paying money for each visitor. This is the same way you measure your success, dollars per visitor. So when you have one hundred people visit your site and you have two hundred dollars in sales, then you get a visitor value of two dollars. This is the basic unit for your success.

Your mission in life is to have a high visitor value, or high value per visitor.

If you have a high visitor value, you'll be like the hottest and most fashionable spots at a high-brow mall: Nordstrom, Lord & Taylor, Starbucks, Saks Fifth Avenue, and Macy's.

If you have a low visitor value, you're destined to be like the strip-mall stores: Dollar General, TJ. Maxx, Piercing Pagoda, and Wal-Mart.

With a per visitor value below that you are living a miserly existence selling at flea-markets and pitching your stock on E bay.

Profiting is the aim here. The whole reason you are in business. However profits alone don't tell the story of the effectiveness of your sales process. You may be having a run of luck with uncommonly inexpensive clicks.

Visitor value is actual, boiled down, value of your clicks. It is the appraisal of how effective your website is, how effectual your copy is, and the impact of your offer.

Here is the simple equation to figure your 'Visitor Value':

Visitor Value = (Your Total Sales Value) / (Your Number of Clicks)

So if you make 50 percent margin on a $1,000 product and one out of every 100 visitors buys, then your visitor value is $10. In theory you can spend up to $5 per visitor to buy the traffic and still break even. If one out of every 1,000 visitors buys, then your visitor value is $1, and in theory you can spend up to $0.50 to buy the traffic.

Of course this is an oversimplified explanation of how this works. But this part is definite: visitor value helps you know the value of your clicks and what you can do about them.

Article Source: http://www.SponsorDirectory.com/Free-Content

Kirt Christensen's high-energy flair in Pay Per Click Management as he managed more than $612,000 of annual ppc advertising for clients, has them raving about him! managemypayperclick.com

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