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It's usually the case that a customer feels buyers remorse with higher priced items such as sofas, houses etc. though they can also feel it with cheaper items. Buyers remorse is an emotional state and it happens after the sale. Buyers remorse happens after the sale and if we thing about it, 'buyers remorse' is when the buyer feels remorse but it's after the sale and what's another name for feeling remorse after something has happened? We call it regret. So if you call it buyer's regret you begin to form an insight into what's happening: the buyer didn't make a good decision and now he/she is blaming you for them not doing that! So it's a decision making phenomenon and as sales people or customer service personnel, we have to help the customer make a good decision or at least realise that he/she is making a good decision. Bear in mind that if 'buyers remorse' where to happen before the sales we would call it an 'objection'. Help the customer make a good decision. If they're already making a good decision then find a way to elegantly and subtly enforce the fact that they're making a good decision. That way the factor of regret just won't show up. Whatever you do, don't hammer through a sale and close it when you can see the customer is feeling any sort of doubt or that they're not comfortable in any way! All that will happen is that they'll get buyers remorse. The authors favourite set of techniques to elegantly deal with objections of any sort are called 'Sleight of Mouth' which resembles the better known 'Sleight of Hand' which is used in card tricks. You all know that 'Sleight of Hand' is to do with 'now you see it, now you don't' and 'Sleight of Mouth' is the same except that it isn't used to con or trick the buyer but rather to elegantly focus his/her mind on what matters while resolving what doesn't. The sleight in it is that it's usually subtle, but you'll be glad to know it's very powerful. So as you can see buyers remorse is avoidable.
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