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Google has a keyword research tool of its own. To find it, click on the "Tools" link in the green strip at the top of your screen. Now you have two choices: If you've already got a full web site up and you don't want to start completely from scratch in guessing at all the keywords that are there, click on the "Site-Related Keywords" tab and simply enter the web address for one or several pages on your site. Google will search the site and come up with your keyword list for you. However, if you want to reach people with keywords that you know aren't obviously found on your web site, click the "Keyword Variations" tab and enter one of your core keywords. Google doesn't just give you variations of that keyword. Check the tiny box to the right marked "Use synonyms," and it also gives you a host of related suggested themes. This is no hack job, either. Google's results here are just the results you'd expect from a world-class search engine. A portion of the results you will find related; while others you will not want to use. There will be plenty to help with your AdWords mgmt. They will also give you the quantity of traffic the relative terms will produce, but they won't give you the precise number of searches for the terms on Google. For this function go to the "Show Columns" drop menu and choose "Keyword Popularity". The partially-shaded rectangles tell you how saturated with competitors each keyword is, along with the relative volume of searches each term gets. "Another really cool innovation that Google offers is "Global Search Volume Trends", a graphic showing a month by month account of average searches your keyword gets. That is sharp and quite useful in your Adwords management. Overture can't give you the variations that Google gives nor can you the information on your competition from any other free service. It doesn't even cost another dime. On Wordtracker If you use Overture's tool to find all of the searched-on variations of "learn German," then every result it lists for you will have those two words in it: 1,371 learn to speak german 916 learn german free 598 learn german online free 383 learn to speak german for free 108 learn to speak german online 100 german language learn online 73 learn swiss german 71 learn german software 69 learn german cd Won't there be people interested in learning German use other phrases? Of course there are. How about the guy who wants to "study German" or "study in German". There is also the individual who might type in, "learn Deutsch" or even "sprechen sie Deutsch". How are you going to find those other keyword variations? Look at Wordtracker's Wide Search. Perhaps you are compiling a keyword list for cell phone. If you head to Wordtracker these are the variations they suggest. mobile phone nokia cellphone cellular phone ringtones wireless sony ericsson samsung sanyo motorola bluetooth accessories Let your imagination wander a bit, and you'll realize that these keywords that Wordtracker gave you could take you into new markets you never would have considered. More than a few people have figured out after looking over keywords and traffic that they'd make more money selling accessories for Nokia phones than being a reseller of the phones themselves. There are countless examples of this kind of surprise discovery. That's why you do this research in the first place. Keep an open mind! Wordtracker is not designed to give you click costs or profitability estimates. It's made to alert you to all of the possible directions you can take with your keywords. It does this by showing you all the variations people have typed in over the last 60 days, and disclosing to you the number of searches your terms have gotten through Metacrawler and Dogpile. You'll notice, of course, that other than including plurals along with singulars, this list doesn't give you any other spelling variations, like "cell" or "cell phone" or "cellular." You'll have to do those separately.
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