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As a result of the recent introduction of powerful 60" wide format inkjet printers from Canon and Hewlett-Packard, Epson has just introduced a 64" model, the Epson 11880 printer. The inkjet printer marketplace has become so dramatically aggressive that Wide Format Printer Developers are introducing brand new printer technology just about every two or so years. The inkjet printer is the 1st time ever Epson the new release of a printer larger than theirexceedingly successful 44" size, noticed on the Epson 9800, inkjet printer, Epson Stylus Pro 10000, and Epson 10600 Wide Format Printer. This is an vast benefit to inventive facilities who prefer the quality and verification of the Epson logo, but very much need the extra width. Given that Canon and HP printers are only 60" wide, the Epson Stylus Pro 11880 offers an additional four inches in width which could show to be a deciding reason in consumer assessment. The sense is that if one can decide between two relatively alike printers at the same price point why not devote this large sum of money into a printer that provides greater capacity? As most professionals know, in reality that none of these wide format printers from Canon, HP, and Epson are comparable. Granted the reasoning of them and the market they serve is similar, but the industrial composition and potential of the giclee printer vary quite radically. The Epson 11880 was exclusively developed to address a few key technological voids when compared toearlier printer model releases. First, it produces both matte ink and photo black ink simultaneously, without needing to change out Epson 11880 ink magazine. Epson has been condemned no explanation. This will bank the professional 11880 printmaker thousands of dollars in ink substitution and wasted time. Next, the printing speed is superior overall. The professional 11880 inkjet is expected toboost the speedof the giclee printer, therefore making it a motivating force within production environments. Given the momentum of the Canon and HP printers, the Epson 11880 will now attract the higher degree printing audiencewho, until now, were relatively forced to devote in non-Epson technology. The large number market uses a lot of ink and purchases a significant amount of equipment each year. The start of the Epson 11880 Wide Format Printer should therefore release a developed opportunity for Epson. Epson is banking on features like these (but not limited to these) to drive the Epson 11880 exceed the recent wide format printer releases from HP and Canon. The open market share and broad adoration for the Epson brand due to its obvious first-mover advantage, most anticipate the professional 11880 inkjet to direct the 60" printer segment. One widespread topic amongst wide format printmakers is of the potential backlash to Epson for the rapid release of new technology over such a short moment in time. Epson's market mainly consists of small business owners who cannot keep up with the price of printers every two years, and they just cant keep up. The effect of such an approach is a market inundated with old outdated Epson printers such as the Epson 9600 Wide Format Printer, and the Epson Stylus Pro 10000, printers, and massesof entrepreneurs speculate how they are going to keep up with and differentiate themselves. Although this might make some poor publicity for Epson, in such a spirited arena does Epson really have a choice?
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Breathing Color has analyzed the Epson 11880
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