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There are social media platforms that you can participate in today like MySpace and Bebo, and they all have their pluses and minuses. The best way to choose a social networking site to participate in is to look at the people who have already joined. For me, Facebook is one of the best sites for networking personally and professionally. I also use Linked In and Myspace. Of all the social networks, Facebook is the best place when it comes to all around marketing and networking. I have been using Facebook for the past two years, and it is a top-notch marketing tool to add to your marketing plan. Here are 10 steps you can use on Facebook to drive traffic to your website for FREE! 1. Create an Excellent Profile: This is the FIRST thing that you must do to make an impact on Facebook . Think of your Facebook profile as part of your marketing campaign. A good profile will include a picture of you. Don't use the one of you on vacation, unless that's what your selling. Make sure your new Facebook profile is complete. Your profile should include your contact information, your web address (this is very important), education, work experience and your personal interests. A complete profile is the only way to go. 2. Add Friends: This is what makes Facebook a exceptional marketing platform - the ability to make friends, build relationships and watch them grow. The more relationships you build, the more compelling your marketing efforts will be. You can use Facebook's own tools to find friends that already belong to Facebook. Once you add your friends, you can search for kindred spirits. Make their acquaintance, become their friend, build a relationship. One unique thing on Facebook is that you can see your friends' friends. This will help you build a titanic network in no time. 3. Join Groups: You can join online groups on Facebook that are relevant to what you do. There are groups for consultants, coaches, and instructors. Almost every plausible type of professional service provider has some kind of group on Facebook. I belong to several groups on Facebook and have made hundreds of new contacts this way. 4. Create your Own Facebook Group: Can’t find a group that really makes sense? Create your own! You can add members, publish articles, trigger some great discussions, and more than likely begin lots of important new relationships. And even if you find great group to belong to, start your own. This gives you the platform to be the trendsetter! 5. Syndicate your Blog Using RSS: You can syndicate your blog on your personal profile page. This inherently means that every time you make a post, it will automatically show up on your profile page. More Exposure leads to More Readers leads to More Leads creates More Business. And the bonus is the back links to your site. I syndicate headlines from my 3 blogs on Facebook. 6. Reach OUT: Are you a fan or devotee of someone’s work? Reach out to them on Facebook! Lots of my business contacts check their Facebook messages more regularly than their email. They are also more likely to answer Facebook messages. Don’t feel comfortable sending out a message to someone you don’t know? Don't worry! Leave them a “just saying hi!” comment on their wall. All profiles come with “virtual walls” where visitors can leave comments. The more comments you leave on your friend's Facebook profile page the more exposure you get! 7. Add an Event: Launching your new Product or Service? Add an events page and invite everyone you know. You can even see how many people RSVPed and get feedback from your guests. Marketing doesn’t get much simpler (or effective!) than this. 8. Send Virtual Gifts: Want to show your appreciation for someone? Send them a virtual gift. You can choose from a teddy bear to a potted plant that actually sits on the your friends profile and grows over time (plus many others). With all the Facebook applications for gift giving available, what are you waiting for. This is a fun way to "win friends and influence people"! 9. Use Some Cool Apps: Facebook has literally dozens of applications that were built just for the site. Quotes, quizzes, games and more. When you use an application, you get to invite your friends to use these fun mini applications (Apps). So just like number 8 above, this allows you another way to stay in touch with your friends on Facebook. Again, this helps you build long lasting relationships. 10. Build a Community: Perhaps Facebook’s greatest benefit is that it allows you to create a community. It provides you a group of people who are constantly linked to you, and your Facebook friends are open to hearing your message. Write on people’s walls, answer their comments, and introduce them to each other. Start building your brand and leveraging Facebook for marketing! Facebook is a fantastic place to meet new people who may also become customers and/or clients. Just keep one thing in mind: don't get too carried away and spend all your time there. Facebook is a tool, part of your online business plan. Use the tips above, use them wisely and have a little fun at the same time.
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Lennie Appelquist is the Owner of FreeMarket Media Group. FreeMarket Media Group is dedicated to helping individuals and small businesses generate leads, convert those leads in customers/clients and build a web presence that works for them. We can show you how to make your online business profitable - IMMEDIATELY.
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