Home | Business | Advertising
Use e-mail correctly, and your customers will stick around three times longer. It's the most personal online medium there is. With it you can sell to your customers again and again by building trust and creating an entire business around your own unique personality. Google AdWords discussions are incomplete without a conversation about how to turn that costly millisecond click into a long lasting relationship. When an individual clicks on your AdWords ad, you pay 50 cents regardless of what happens afterward. If your potential client only looks at your page for a few seconds then leaves, chances are you won't see him again unless you pay again. Holy Cow! At fifty cents for 5 seconds of his time, that figures out to be six hundred dollars an hour. That could depress you if you look at it that way. But, if you can get this guy's email address, you can have correspondence with him regularly for no significant additional cost. If you have a One thousand dollar item to sell what is more likely for you to get from him: a One thousand dollar order or his email address? When your sales process is more involved, there is a greater need to divide it into more manageable steps. The Power Of Your E-Mail Lies In Being Personal So-so advertisers don't fully comprehend the very personal quality of e-mail. They don't understand how simple it is to take a good prospect and make them turn away simply by disrespecting that personal quality that is intrinsic with email. You need to write to the person as one person. Unless the person you're writing to is part of a group where he or she personally knows each of the other members, then the last thing you want to do is write as though you're talking to a crowd. Talk to your customer, an individual. 1. A "From" Field that Shows You're a Real Person Consider that if speaking to an individual in the text of your message is working than think how to apply that to other areas of the email. How about your "from" field. Look at the different impressions that these "from" lines make: Bill Kastl William Kastl William D. Kastl Nakatomi Corporation William D. Kastl, Nakatomi Corporation Nakatomi Sales Department Bill Kastl, Nakatomi Sales Without the spam look you want to be amiable and personal. Spammers aim for this look themselves, the this is from your long lost friend look, so the truly personal look can be a difficult thing to achieve. The ticket is to include something in the email that is so connected to their peculiar interest that spammers could never have invented it. Pick a "from" field that your customers will understand, and stick with it. 2. A Provocative Subject Line The key aspect of email is that the success or failure of it is all about settings. The subject line of your e-mail works not because they adhere to copywriting rules and formulas, but because it highlights the particular interests of a specific set of people at the right time. If I were to show you ordinary samples of email subject lines, it would be virtually impossible for them not to sound like spam. So lets get a specific subject that you will understand: Google AdWords * When Google is NOT the Best Way to Get a Customer * Are Google Employees Spying on You? * Google's 'Don't Be Evil' and all that * Five Insidious Lies About Selling On The Web These are no cheep sounding promotional that stab at the recipient, rather they suggest that there is a story to be told, making the reader want to find what that story is.
Article Source: http://www.SponsorDirectory.com/Free-Content
Kirt Christensen, a veteran of over 10 years of adwords management , will take you by the hand and show you precise results of all the adwords management techniques he tests and uses every single month. www.netbreakthroughs.com">www.netbreakthroughs.com Get your own completely unique content version of this article.
Please Rate this Article
5 out of 54 out of 53 out of 52 out of 51 out of 5
Not yet Rated
