Imagine having hundreds of websites linking to
your website and promoting your product or service. Sounds nice
huh? Now imagine not having to pay a cent for advertising unless
you actually generate sales through your affiliates. Sounds even
better right?
Now all you need to do is figure out how to set-up an affiliate
program. There are lots of great services and software programs
that will allow you to do so. When creating an affiliate program,
you can go one of two ways: you can join a "network" of
affiliate programs which will administer the tracking of sales or
click-thru's for your program. The down-side of joining a network
is they charge 30%-50% of the original amount you are offering as
a commission for themselves. The up-side of joining a network is
they can help you find many more affiliates to help promote your
product or service, and they will issue checks to the affiliates
themselves which would save you a lot of time.
Here's a few excellent affiliate
program networks:
Your other option is to buy affiliate program
software and host it on your own server. If you run a smaller site, then I would recommend
that you join one of the above networks. On the other hand, if you run a high-traffic
website that will attract many affiliates you should try to run your affiliate program
yourself.
Which ever option you choose, be sure to
promote your affiliate program as much as possible (e.g. Banner Exchanges, PPC Search Engines, etc). After all, the success of your
affiliate program may ultimately decide the success of your online business.
If you have any questions regarding
setting-up an affiliate program, feel free to
contact
me.